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What is "search engine marketing"?

Search Engine Marketing (SEM) is any initiative that increases the quality and volume of traffic for a website. Whether it be natural search engine optimization (SEO), pay-per-click (PPC) advertising, or some other creative technology or marketing initiative, they all fall under "search engine marketing".

What is "search engine optimization"?

Search engine optimization (SEO) is the strategic process of increasing the quality and volume of traffic for a website by improving its natural rankings within a given search engine such as Yahoo! or Google. Following a specific keyword search, natural rankings are the chronological listing of all indexed pages in their perceived order of importance as determined by search engine algorithms.

What is "pay-per-click advertising"?

Pay-per-click (PPC) advertising is an internet marketing model used by search engines where advertisers make bids on specific keyword search terms. The ads are displayed in a "sponsored listing" section of a given search engine following a search using an advertiser's purchased search terms. Advertisers are subsequently charged when users click on their display ad.

What is your search engine optimization process?

The CyberSearch process can be best described as high-quality, proprietary, customized, flexible, and results driven. We have a proven, multi-step process that is consultative in nature and unique to each client.