Intermediate PPC Plan
This plan works best for sites that have already been designed with a specific and measurable agenda for what a potential customer should do during a "website visit". With a strategic objective in mind, the next step is to embark on the journey of attracting target customers via a variety of paid advertising strategies. Our intermediate plans do that for clients by working closely with one of our search engine marketers during a 12 month consulting engagement. The goal is to define a campaign, implement it, and adjust to it ensuring ROI. In the end, clients are able to take over the campaign following the conclusion of the engagement.
Intermediate PPC plans typically include:
- Site Evaluations
- Competitive Analysis
- Keyword & Analytics Consulting
- Campaign Targeting & Timing
- Ad Writing
- Bid & Budget Management
- Results Management
NOTE: For more information about how to establish a specific and measurable web marketing agenda, please checkout our web design services page.